Sehr schöner Artikel (Englisch), der die gesamte Automobilindustrie vorführt:
thedrive.com/tech/6693/the-t … nt-of-2016
[i]You can’t build a “Tesla Killer” by adding electrification, or self-driving, or no-haggle pricing, or wireless updates, or vertically integrating. Tesla “sells” cars in the same way Apple “sells” computers. Tesla is selling an idea matched to an experience. Musk thinks there’s a better way, broke it down into component parts, and began attacking in plain sight. The Tesla ecosystem doesn’t hinge on any one feature. It’s a holistic sum greater than its parts, built upon a series of temporarily defensible positions.
There are countless brilliant cars coming out of the old industry, delivered on the dirty, rusting plate of the past, but not one has delivered on the promise of being a “Tesla Killer.”[/i]
[i]There was no such thing as a Tesla killer in 2016, because you can’t kill an idea once it takes hold. You can, however, deconstruct it, assemble the elements of its appeal and strike when ready. „Ready“, of course, is a moving target. In time, perhaps five or six legacy manufacturers will catch up with where Tesla is today, by which time Tesla will have moved on to the next phase, under the umbrella of “mobility.”
The rest will be Foxconned, Blackberried and Nokia’d.[/i]